The right team with the right ideas at the right time. That will be the theme of films released by Plaid Cymru today in English and Welsh to win over voters ahead of the National Assembly election.
The films, are mini-documentaries portraying the individuals who want to lead a Plaid Cymru Welsh government.
Filmed over five days with Plaid’s shadow cabinet – Leanne Wood, Elin Jones, Rhun ap Iorwerth, Llyr Gruffydd and Simon Thomas - the films explore their reasons for becoming politicians and outline what they want to achieve during the next Assembly term.
The producers wanted to present Plaid Cymru’s team informally. The films feature personal, intimate interviews with the shadow cabinet members and explore what inspired them to join Plaid Cymru and their reasons for wanting to bring about change.
The films were made by the creative, independent production company Joio and award-winning writer and producer Roger Williams. They were directed by one of Wales’ leading directors, Dylan Richards, and filmed by Ryan Owen Eddleston who worked with Gruff Rhys on American Interior. All three have won Bafta Cymru Wales awards for their work.
Plaid Cymru’s Shadow Economy Minister and Director of Communications, Rhun ap Iorwerth AM, said:
“We are very proud of these films. We approached this project wanting to demonstrate our enthusiasm, determination and sincerity as a team that wants to win the trust of the people to lead Wales.
“It was a privilege to work with such a talented production team and to have this opportunity to explain what motivates us to want to do our very best for our nation.
"These films also allow us to explain our ideas for really making a difference in the key areas that affect people’s daily lives - health, education and the economy.
“These are very positive films and we hope they give audiences an opportunity to get to know Plaid Cymru a little better and to know what makes us, as a team, tick.”